Verywell Mind uses only high-quality sources, including peer-reviewed studies, to support the facts within our articles. Participants were told that they were joining a study on the news coverage before a local election. For example: A governor running for election receives additional popularity if the polls suggest that ‘Something’ occurred at a well-known U.S. organization due to the bandwagon effect, which caused them to fire 30 members of their sales staff because they were no longer needed. Without examining the merits of the particular thing, people tend to. This is a cognitive bias example for the Bandwagon effect. Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Many of us see widespread adoption as a cue that we should adopt a similar stance. This large-scale avoidance of vaccinations has been linked to a recent measles outbreak. The first of which is efficiency: These shortcuts are called “heuristics.” This effect serves as a heuristic by allowing us to make a decision quickly. A lack of individual critical thinking can have particularly damaging implications when it is widespread. What you might not know is where The bandwagon effect refers to our habit of adopting certain behaviors or beliefs because many other people do the same. perceived popularity) had a strong influence on whether or not participants expected a candidate to win or not. Rikkers, L. (2002). Deciding to ‘hop on the bandwagon’ as it is commonly said, can negate the benefits. Schmitt‐Beck R. Bandwagon effect. John’s friends, who were also supporters, slowly started switching allegiances to the more dominant and popular Fighters. In terms of mobile apps, a good example of the bandwagon effect at work is Pokemon GO. Kang I, Cui H, Son J, 2019. Because widespread popularity as a sign many people were in favour of an idea or behavior, we also decide to adopt it. Tonsillectomy is cited as a recent example of medical bandwagons. Fear of exclusion also plays a role in the bandwagon effect. People generally do not want to be the odd one out, so going along with what the rest of the group is doing is a way to ensure inclusion and social acceptance. A team of researchers in Germany led by Magdalena Obermaier conducted an experiment with 765 participants in 2017 to look into this relationship. 1996;23(1):53–67. Using word-of-mouth on Twitter, Facebook and other social media channels, there was a … A great example of the bandwagon effect occurred back in 2010. The Bandwagon effect is a well-documented cognitive social bias, and as a general rule it implies that conduct and beliefs spread like fads, with the probability of adoption increasing in proportion with how many people have already done or believed so (Bandwagon, 2013). EMBO Rep. 2015;16(8):902–905. Examples of the bandwagon effect The bandwagon effect can influence people’s political choices. How do you think behavioral science can be used to improve your local community? Bandwagon bias This is simply believing something because others believe it. Conformity ensures some degree of inclusion and social acceptance. Many medical procedures that have been widely practiced for periods in history have subsequently been disproven. How the Halo Effect Influences the Way We Perceive Attractive People, How to Test Conformity With Your Own Psychology Experiment, Types of Cognitive Biases That Influence Your Thinking and Beliefs, Asch'S Seminal Experiments Showed the Power of Conformity. It might be simply expressed for example; a preference for Apple computers because “everyone knows they’re the best computers for designers”. Join our team to create meaningful impact by applying behavioral science. We are on a mission to democratize behavioral science. They did have a shot at winning this year’s championship, he thought to himself. As an idea or belief increases in popularity, we are more likely to adopt it. Retrieved July 05, 2020, from, Bandwagon Effect. Sustainability. Therefore, it must be right. Ⓒ 2020 About, Inc. (Dotdash) — All rights reserved. 2019;11(17):1-18. In our example, the huge buying activity drives up the price of Fruit Computers beyond what the company is legitimately worth. Daily Tips for a Healthy Mind to Your Inbox, Herding, social influences and behavioural bias in scientific research: Simple awareness of the hidden pressures and beliefs that influence our thinking can help to preserve objectivity, Conformity in groups: The effects of others' views on expressed attitudes and attitude change, The effects of information and social conformity on opinion change, Anti-vaccine decision-making and measles resurgence in the United States, Identifying the bandwagon effect in two-round elections, Do polls reflect opinions or do opinions reflect polls? In the 1994 study of Robert K. Goidel and Todd G. Shields in The Journal of Politics , 180 students at the University of Kentucky were randomly assigned to nine groups and were asked questions about the same set of election scenarios. One day, the league officials announce the formation of a new basketball team based in the neighboring town named the “the Fighters.” This newly minted team soon rose to the top of the leaderboard, winning nearly all of their games that basketball season. In terms of mobile apps, a good example of the bandwagon effect at work is Pokemon GO. There are a bunch of other ways you can use anchoring bias to manipulate the way people respond to your pricing – and you can find them right here. This is known as a “price bubble,” which can crash with spectacular consequences for investors and average people alike. Some of the factors that can influence the bandwagon effect include: The bandwagon effect is essentially a type of groupthink. SAGE Reference – The SAGE Glossary of the Social and Behavioral Sciences. doi:10.1177/2333794X19862949, Kiss Á, Simonovits G. Identifying the bandwagon effect in two-round elections. Several studies have tested this theory of the bandwagon effect in political decision making. Many medical procedures that have been widely practiced for periods in history have subsequently been disproven. He notes that although the practice can be beneficial in some specific cases, scientific support for the universal use it saw was never published. Judging ideas and behaviors ourselves according to their merit rather than popularity can also develop our critical thinking skills. “Fighter mania” as it was called, spread all across the region. During Zachary Taylor’s successful United States presidential campaign, a performance clown that was popular at the time invited Taylor to join his circus bandwagon. All Rights Reserved, Example 1 - Snowballing political campaigns, Example 2 - historical influence on medicine, Cherry, K. (2020, April 28). In an experiment illustrating this phenomenon, the subjects did a series of tests on grammar, logic, and sense of humor. 2015:1-5. doi:10.1002/9781118541555.wbiepc015, Baddeley M. Herding, social influences and behavioural bias in scientific research: Simple awareness of the hidden pressures and beliefs that influence our thinking can help to preserve objectivity. This can be achieved by first slowing down our decision making process. Public Choice. This can be taken a step further, as we can sometimes adopt or champion the norms or attitudes of the group to gain approval and bolster our position.3, Often, it is the ideas or beliefs of the larger social group or ‘majority’ that are seen as right, and subsequently adopted. The impact of political polling on voters' expectations, preferences, and behavior, A task-based taxonomy of cognitive biases for information visualization. It is important to understand how the bandwagon effect is described in economics because it illustrates the magnitude of the effect. Many consumers’ devotion to Apple products is a great example of the bandwagon effect in action. is a platform for academics to share research papers. 2013;160(3-4):327-344. doi:10.1007/s11127-013-0146-y, Vicki G. Morwitz VG, Carol Pluzinski C. Do polls reflect opinions or do opinions reflect polls? Second, try to make decisions in an environment where you don’t feel pressured by other people. Part of the reason people conform is that they look to other people in their social group for information about what is right or acceptable. If it seems like everyone else is doing something, then people are left with the impression that it is the correct thing to do. People often make harmful decisions when they are part of a crowd in what’s known as “mob mentality.” It is best to avoid this. As more people adopt a particular fad or trend, the more likely it becomes that other people will also "hop on the bandwagon." It can influence users’ decisions regarding how to rate stories or comments. It is important that we don’t put too much faith in popular opinion as a tool for judging the worth of certain ideas and behaviors. The Bandwagon Effect Is Why People Fall for Trends. In finance, for instance, investors may see a large uptake in capital as a signal to follow suit. Many medical procedures that have been widely practiced for periods in history have subsequently been disproven. The effects of information and social conformity on opinion change. When it seems like the majority of the group is doing a certain thing, not doing that thing becomes increasingly difficult. Thinking through a behavior or idea and deciding whether it is worth supporting or not takes time. The hard-easy effect occurs when we incorrectly predict our ability to complete tasks depending on their level of difficulty. Sometimes they can be far more dangerous. The bandwagon effect can be attributed … Even the product of this process can be valuable: realizing unique stances forms your individual sense of identity. The bandwagon fallacy describes believing something is true or acceptable only because it is popular. Heuristics are mental shortcuts that can facilitate problem-solving and probability judgments. Example 2 – Historical influence on medicine The bandwagon effect can influence the decisions made by doctors. It is an example of Cognitive Bias. Is It Possible to Overcome Implicit Bias? The bandwagon effect is thought to influence political elections as voters are drawn to parties or candidates that they perceive as being popular and therefore likely to win the election. Retrieved July 05, 2020, from, Sullivan, L. The price is plotted on the vertical (Y) axis while the quantity is plotted on the horizontal (X) axis.… One example of a well-known cognitive bias is the halo effect, which is a cognitive bias that causes our impression of someone in one area to influence our opinion of that person in other areas. Sean is a fact checker and researcher with experience in sociology and field research. They are called “the Sharks.” John’s favorite team has always done well enough, and he loves attending their games with his friends every weekend. This particular behavior is reinforced by a number … When you believe something simply because it is a popular belief, then you are subjugating your thinking to bandwagon bias. Cognitive biases are our brain’s way of enabling us to make decisions quickly, based on witnessing other people’s actions or by dipping into our own previous memories, but acting on that basis may … This pressure to fit in can impact many different aspects of behavior, from what people wear to who they vote for in political races. if(wpruag()){document.write("