NOW ANY AUTO REPAIR JOB CAN BE “DUCK SOUP” FOR YOU You would be sure that it brought you this advantage, and this, and this…Well, we’ve done it all for you. WHEN DOCTORS “FEEL ROTTEN” THIS IS WHAT THEY DO Readers would certainly know what happened, and would even get the general picture after the first 4 words. 87. Now read the headline back, eliminating the vital word “these.” This word is the “hook” that almost forces you into the copy. WHICH OF THESE $2.50 TO $5 BEST SELLERS DO YOU WANT - FOR ONLY $1 EACH? 99. How much is it costing us? The 50 Greatest News Headlines Of All Time. Why was it ‘little’? 26. This story was a headline writer’s dream if ever we saw one but you still have to hand it to the people at The Republic newspaper for making the most of the opportunity. A provocative “why” headline. YOU CAN LAUGH AT MONEY WORRIES — IF YOU FOLLOW THIS SIMPLE PLAN They excite curiosity and interest in the body matter which follows. Los Angeles Times. In fact, its value becomes apparent when you realize how many of these headlines employ it. 76 REASONS WHY IT WOULD HAVE PAID YOU TO ANSWER OUR AD A FEW MONTHS AGO The former New York Post editor crafted arguably the publication's most famous headline… “I LOST MY BULGES…AND SAVED MONEY, TOO” “What was this tragic happening? An example of a good “service” ad — one which, besides being relevantly tied up with the product, also contains helpful information usable in itself. 62. I come first. A real stopper of a headline, with a great deal of lure in the copy. This one also represents a commonly used headline offer — easy terms — and conveys it forcefully and persuasively. I want to read this ad; maybe it tells me exactly what to do about it.”. Since you can’t pack everything into a headline, stick to your principal appeal — but give it news value if you can. 91. GUARANTEED TO GO THROUGH ICE, MUD OR SNOW — OR WE PAY THE TOW! These news headlines are a mix of absolutely ridiculous, unfortunate, and flat-out brilliant. Times change but people do not change. Its purpose is to induce the reader to participate in a demonstration of the product’s merits. HOW A NEW DISCOVERY MADE A PLAIN GIRL BEAUTIFUL They were arguing about long copy. 19. WHO EVER HEARD OF A WOMAN LOSING WEIGHT — AND ENJOYING 3 DELICIOUS MEALS AT THE SAME TIME? However, the word “new” in a headline should be backed up by copy pointing out the merits of something really new and advantageous, not some transparently trivial difference. Hijackers Surprised to Find Selves in Hell. Except men — and this successful and much-fun ad is not addressed to them. THERE’S ANOTHER WOMAN WAITING FOR EVERY MAN — AND SHE’S TOO SMART TO HAVE “MORNING MOUTH” THE CRIMES WE COMMIT AGAINST OUR STOMACHS ADVICE TO WIVES WHOSE HUSBANDS DON’T SAVE MONEY — BY A WIFE You will see how magnetically it helps to draw the reader into the body matter of an advertisement. Keyed ad repeated frequently by well-known physical culturist. TAKE ANY 3 OF THESE KITCHEN APPLIANCES — FOR ONLY $8.95 (VALUES UP TO $15.45) Bing: Let the facts do the talking. was also once responsible for building a business in the radio field.) 9. WHO ELSE WANTS A SCREEN STAR FIGURE? Faces a common problem head-on; offers and easy and pleasant solution. SUPPORT US. Don’t relegate it to minor display. 81. HOW TO GIVE YOUR CHILDREN EXTRA IRON — THESE 3 DELICIOUS WAYS Some people chase dreams, I make mine come true. 7. 4. 82. How have doctors proven it? There are three things which advertising can tell its readers: (1) what the product is; (2) what it does; and…this headline utilizes the third (and often overlooked) one: (3) In terms of the advertisers, it is this: What other people will say of you, think of you, do for you — how they will admire you, envy you, imitate you — because of what my product can accomplish for you. Perhaps you have a new product (or even an old one) and still lack sufficient accurate data as to which, specifically, are the strongest selling appeals to feature in your advertising. Laura Dominick, Los Angeles Times. “Free” is, of course, a hackneyed and moss-covered word, but there doesn’t seem to be any equally strong, or less blatant, substitute for it. One of those good “discover what lies hidden” headlines. Pinpoints the myriads of self-conscious, inferiority … (A similar headline, Throw Away Your Aerial! 72. HOW I MADE A FORTUNE WITH A “FOOL IDEA” Scott Beckett, Corpus Christi Caller-Times. “That’s me! An ad which was successful in business magazines reaching executives. And it will appear in a surprising number of the next ninety. The one thing we really like about Josh’s LinkedIn headline is that he uses it to draw … What farmer could pass up reading the copy under such a headline — to find out: “What was the mistake? No review of good headlines could be considered even fairly representative unless it included an example of one featuring a prize contest. The only catchy headline generator you’ll ever need. WHY (BRAND NAME) BULBS GIVE MORE LIGHT THIS YEAR TODAY…ADD $10,000 TO YOUR ESTATE — FOR THE PRICE OF A NEW HAT An interesting example of an ad that backtracks — pointing out in detail what the reader missed by not buying the product before. So now we’ve finished running the hundred — except for this last type of headline: the ubiquitous free offer. This keyed ad sold hundreds of thousands of books. 85. As the great business executive Chauncey Depew once said, “I would not stay up all of one night to make $100; but I would stay up all of seven nights to keep from losing it.” As Walter Norvath says in Six Successful Selling Techniques, “People will fight much harder to avoid losing something they already own than to gain something of greater value that they do not own.” It is also true that they have the feeling that losses and waste can often be more easily retrieved than new profits can be gained. My name grabs my attention…but don’t abuse the privilege. 97. 59. Almost $500,000 was spent profitably to run keyed ads displaying this headline. It must stop your prospects with a believable promise. “I don’t have to write a line of it to prove my point,” Mr. Dyer responded. Strong “stopper” type of “command” headline, adaptable for many uses. Yet this successful campaign showed that Americans know very well the difference between the meritorious and meretricious — and, if challenged, can prove it with orders. Even Facebook ads are not immune. And the overworked “amazing” still seems to have some power left. 98. Pretty irresistible, isn’t it? 93. Laughing, rollicking, running forward with arms outstretched, right out of the ad and into the arms and heart of the reader. The advertiser is, of course, thoroughly familiar with his manufacturing methods, the ingredients he uses, the function of his product. What do you know — the words “duck soup” in an ad? It’s something to chew on…. The site's top news headlines warrant a few additional keystrokes. (Such ads often have considerable longevity because they are cut out and used for future reference.). ( Daily News, 1975) SOMOZA SLAIN BY BAZOOKA. Amy Condon, Savannah College of Art and Design Check out 20 of their best headlines here >. NOW! 46. However, greater-than-usual length need not worry you…provided the headline’s high spots of interest are physically well broken up and clearly displayed — and provided the personal advantages promised to the reader are presented so oppositely that it is almost as though his own name appeared in the headline. FREE BOOK — TELLS YOU 12 SECRETS OF BETTER LAWN CARE HOW MUCH IS “WORKER TENSION” COSTING YOUR COMPANY? This week, we read the best headlines ever! TO MEN WHO WANT TO QUIT WORK SOMEDAY FORD TO CITY: DROP DEAD. What’s the secret of the success of this well-known ad? ARE YOU EVER TONGUE-TIED AT A PARTY? Brings up a flood or recollections. A proven puller for an advertiser offering sound securities on a “pay out of income” basis. 84. Wait.. what? Let me clue you in on a little secret. It’s a distressing condition — and, most important, a reflection upon me. LITTLE LEAKS THAT KEEP MEN POOR Doubt as to the promise if offset by the fact that the advertiser is a large and reputable insurance company. Had quite an impact on women readers, this toothpaste ad. 1. You need catchy headlines to grab attention is because you only have seconds to capture your readers attention. 44. They may have no news value for him. If ‘thousands’ have it, perhaps I should have it too.” The “undiscovered” angle has great attraction. Paddy Pantsdown. 1-3 Cemetery Road 17. DO YOU DO ANY OF THESE TEN EMBARRASSING THINGS? 16. 6. Another example of a headline which anticipates incredulity in order to help overcome it. ), 12. Heck, it even includes Schwab’s original commentary. 41. Get it now on Libro.fm using the button below. FORMER BARBER EARNS $8,000 IN 4 MONTHS AS A REAL ESTATE SPECIALIST THIS ALMOST-MAGICAL LAMP LIGHTS HIGHWAY TURNS BEFORE YOU MAKE THEM IS YOUR HOME PICTURE-POOR? HAVE YOU THESE SYMPTOMS OF NERVE EXHAUSTION? Check out 20 of their best headlines here >. This ad pulled only half the number of responses when a test was made changing “When Doctors Feel Rotten” to “When Doctors Don’t Feel Up To Par.” (Other examples of the use of common colloquialisms and words are given, and commented upon, in many of these good headlines. Women’s Choice. — Americans Don’t Suffer From This Ailment! Result guaranteed: “Or Your Money Back.”. Online stores need to create banners with headlines that make people click. Starting things one never finishes? WHY SOME FOODS “EXPLODE” IN YOUR STOMACH See more ideas about funny headlines, funny, bones funny. Could you flip over the page without wanting to know what happened? It pulled eight times as many responses in 1/4-page size as were ever received from a double-spread. Oh yeah - and his next book Before You JFDI will help you plan your next campaign. Based upon a strong selfish appeal. Thus helping to overcome his doubt in advance, by acknowledging the likelihood of it. THE SECRET OF MAKING PEOPLE LIKE YOU (For example, Is YOUR Home Picture-Poor? Most people don’t want information. But to stress its importance, let us point this out to you: 43 of these 100 headlines contain one of these actual words — “you”, “your”, or “yourself.” Even when the pronoun is first person singular (for example, “How I Improved My Memory in One Evening”), the reward promised is so universally desired that it is, in effect, really saying, “You can do it, too!” Thousands of words have already been written about the “point of you” — but let me remind you that, given a fountain pen, 96 percent of 500 college women wrote their own names; shown a map of the USA, 447 men out of 500 looked first for the location of their home towns! Stale News to the Advertiser May Be Fresh News to the Reader…And now we come to Breather No. GREATEST GOLD-MINE OF EASY “THINGS-TO-MAKE” EVER CRAMMED INTO ONE BIG BOOK A keyed “retrieving a loss” ad whose checked resultfulness justified frequent repetition. facebook; twitter; reddit; ... 2009's best headlines. 77. "Vinnie" Musetto died at the age of 74 on Monday night. Strong emotional appeal: how the life of a little child may be snuffed out by an accident due to your ineffective brakes. 52. As you go along, you will notice how many of these headlines are interrogative ones. FOR THE WOMAN WHO IS OLDER THAN SHE LOOKS Linkedin Headline Example for Experienced Professionals. 28. HAVE YOU A “WORRY” STOCK? Exceedingly profitable in farm papers. In this case, the reader’s first reaction is “if a barber can do it maybe I can, too!”. Its headline was relevant — not, as so commonly used, one of those trick devices to force attention when advertising a product not closely related to the headline. Sometimes it’s a good idea to “start where the reader was.” This nostalgic headline was used to sell phonograph records of great operas. “I want to know which are the kinds of ‘worker tension’ specifically. These appeals worked 50 years ago. It promises the reader that this new cake improver will win her compliments from others; that because of you (the advertiser) other people will think more of her (the reader). The colloquial “it’s a shame.” Sympathetic understanding of the reader: “You are as capable as these other men.” (Headline, of course, is supported by photos and good testimonials. Regardless which formula you use, the key is to write a headline that appeals to people’s self-interest or that gives news. 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