This Powerful #LikeAGirl Commercial Went Viral. Check out Why.

The Always commercial that launched the social media campaign, #LikeAGirl, touched many people around the world.

I shared the video on the Pelvic Guru Facebook page linked to my other FB business page and it had over 180 shares and reached over 31,000 people quickly. This is just on my Facebook pages. If you check the YouTube statistics, the numbers are even more striking. Wow – almost 20 million views and counting.

#likeagirl YouTube

Why was the commercial so moving?

Check out the important questions asked and then watch the video to see the responses.

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What do you think when you hear “do something like a girl”? Unfortunately, far too often this phrase has negative, weak, or derogatory associations.

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Check out THE video here and leave a comment on how it makes you feel.  Powerful, huh?

Let’s all remember how important our words are! Words DO matter. It is important for us to teach boys and girls (and men and women) that running and throwing ‘like a girl’ are powerful and strong movements. Why should girls have to grow up thinking that they are ‘less than’ in any way?

According to the Always campaign:

“Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence”

   So many women share comments with me such as:

“When I started having intercourse for the first time and experienced pain, I didn’t want to tell my partner because I would just be seen as a whiny girl.”

“I thought boys could touch and look at themselves, but I was always told to avoid looking or touching myself ‘down there’. Girls don’t do that. It has always made me feel shameful”

The message from Always:

“We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.”

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We should embrace female pelvic health and awareness #LikeAGirl too!

Thanks for your support as always!! Let’s do everything proudly #LikeAGirl

What do YOU think about this commercial and the theme? Please leave a comment.


Are you still confused about hashtags and social media? It’s such a great way to unite a community chat, common mission, or launch a campaign. Here’s more info for those interested.

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